Parifornia

Original insights in international business and marketing

Category Archives: Management

The Future of Work: It Looks a Lot Like This…

For those of you who haven’t had a chance yet, I strongly encourage you to drop by oDesk to see what the future of work – possibly even YOUR future … Continue reading

May 18, 2013 · Leave a Comment

When is Exceptional Performance Not Exceptional?

When business is doing great, everybody looks like a star.  Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading

May 11, 2013 · Leave a Comment

Why Being Courteous in Business Isn’t Frivolous

They say its the small things that make all the difference.  But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading

May 7, 2013 · 1 Comment

Put More Fun in Your Marketing

For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has … Continue reading

March 25, 2013 · 2 Comments

A Better Way to Know if You Should Stay or Quit

It’s inevitable.  Sooner or later, everybody asks themselves whether they are in the right job or not.  It’s a perfectly normal question but one that many people struggle to answer. … Continue reading

March 12, 2013 · 4 Comments

What a Disrupted College System Means for Business

The forces of the internet and digital age are at it again.  They are sharpening their knives and preparing to take on a new “fat cow” industry.  Like the music, … Continue reading

February 28, 2013 · Leave a Comment

Now More Than Ever. Why The World Needs Liberal Arts Education.

What is the one thing you believe in that nobody else does?  That’s the question that was presented to Chad Dickerson in a video interview.  He eloquently pointed out that … Continue reading

February 26, 2013 · 4 Comments

How to Unleash the Hidden Social Media Potential Within Your Organization

  Many of us are sitting on top of a pile of gold and don’t even realize it.  In fact, it’s more like we are sitting on top of massive … Continue reading

February 18, 2013 · 1 Comment

A Powerful Business Lesson from Cajun Country

A few years ago I was introduced to the word “Lagniappe” (pronounced Lah-Nyap).  And just like Mark Twain in 1883, who described it as a word “worth traveling to New … Continue reading

February 6, 2013 · 3 Comments

Why International Business is Different

Doing business internationally is one of life’s great joys and challenges.  It is immensely enriching but it is neither for the faint of heart nor for those who are by … Continue reading

January 21, 2013 · 1 Comment

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Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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