Parifornia

Original insights in international business and marketing

Tag Archives: Content marketing

Blogging Strategy: Strip Tease vs. The Full Monty

I’ve seen a couple of articles recently which called into question the benefits of revealing too much in a blog. As if putting it all out there was the professional … Continue reading

February 20, 2013 · 4 Comments

Survival Strategies for the Great Digital Content Race

Picture the scene:  You’re at the starting line of a 1890s land-run back in the American West.  Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading

February 11, 2013 · Leave a Comment

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  • Arenas are characterized by particular connections between customers and solutions. The End of Competitive Advantage zite.to/17gZ8N4 2 weeks ago
  • Facts are abundant today. You need to combine them into a narrative that takes the reader on a memorable journey that moves them. #marketing 3 weeks ago
  • Focus of Agility is understanding the relative value of your initiatives & prioritizing. Few companies do that today zite.to/11cx1vL 3 weeks ago

Who is behind Parifornia?

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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