Parifornia

Original insights in international business and marketing

When the Going Gets Tough. The Tough Visit Their Customers.

You come to the office and there it is waiting in your Inbox.  The familiar message from senior management announcing that once again, all “non essential” travel is on hold … Continue reading

March 28, 2013 · 2 Comments

When Life Knocks You Down, Don’t Get Bitter. Get Better.

Millions around the world have been hit hard by an economic recession which has been plaguing the world since at least 2008.  Jobs, industries and even entire professions have disappeared … Continue reading

March 2, 2013 · Leave a Comment

Survival Strategies for the Great Digital Content Race

Picture the scene:  You’re at the starting line of a 1890s land-run back in the American West.  Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading

February 11, 2013 · Leave a Comment

5 Trends That Will Make You Successful Beyond 2013

The year end holidays -as usual – have been chock full of top 10 lists and prognostications about what the future holds.  I must confess that I have read a … Continue reading

January 6, 2013 · Leave a Comment

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Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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