Parifornia

Original insights in international business and marketing

Why Being Courteous in Business Isn’t Frivolous

They say its the small things that make all the difference.  But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading

May 7, 2013 · 1 Comment

Why Marketing and Sales Need to Get Along Better

Getting along well with a sibling can be a challenge.  Take for example the relationship between sales and marketing.  There have been a number of studies and articles written over … Continue reading

April 16, 2013 · Leave a Comment

Survival Strategies for the Great Digital Content Race

Picture the scene:  You’re at the starting line of a 1890s land-run back in the American West.  Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading

February 11, 2013 · Leave a Comment

5 Trends That Will Make You Successful Beyond 2013

The year end holidays -as usual – have been chock full of top 10 lists and prognostications about what the future holds.  I must confess that I have read a … Continue reading

January 6, 2013 · Leave a Comment

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Who is behind Parifornia?

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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