Original insights in international business and marketing
They say its the small things that make all the difference. But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading →
Getting along well with a sibling can be a challenge. Take for example the relationship between sales and marketing. There have been a number of studies and articles written over … Continue reading →
Picture the scene: You’re at the starting line of a 1890s land-run back in the American West. Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading →
The year end holidays -as usual – have been chock full of top 10 lists and prognostications about what the future holds. I must confess that I have read a … Continue reading →
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Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
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