Original insights in international business and marketing
If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages? In a world that’s always on, packed … Continue reading →
Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading →
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Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
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