Parifornia

Original insights in international business and marketing

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

Why Great Strategies Fail

The benefit of experience is that you start to recognize familiar patterns in the ways organizations behave.  A common one is the borderline obsession companies have with strategy & growth.  … Continue reading

October 27, 2016 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

You Deserve an Assistant

We all dream of having a personal assistant.  At home, but especially at work, there is always a need for an extra pair of hands and someone reliable we can … Continue reading

May 11, 2014 · Leave a comment

What People Really Want (And How You Can Help Them Get It)

Corporations are always looking for ways to improve productivity and raise employee engagement levels.  Each year we get new software and tools to make us more productive but they usually … Continue reading

February 25, 2014 · 1 Comment

Can Managers Do Their Own Recruiting?

When LinkedIn recently announced its membership had cracked the 200 million mark (up a whopping 39% over the year before), it not only proclaimed its arrival as a leading social … Continue reading

January 23, 2014 · Leave a comment

What Kind of General Are You?

Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading

December 10, 2013 · 1 Comment

9 Huge Tech Waves to Ride Now

The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply outperform the … Continue reading

October 26, 2013 · Leave a comment

9 Behaviors of Effective Leaders

    Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike.  The word itself seems to embody all the greatness we come to … Continue reading

August 27, 2013 · Leave a comment

What Marketing Can Learn From Portfolio Management

Business people, and especially marketers, are always hatching new ideas, programs or campaigns.  Its just what they do.  Unfortunately, we live in a world of finite resources – and budgets. … Continue reading

July 17, 2013 · 4 Comments

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

Calibration and Ranking Tips

I once participated in an interesting employee ranking/calibration exercise.  HR would hold these once a year to score, rank and compare employees as part of their annual review process.  Everybody … Continue reading

May 30, 2013 · 1 Comment

How to Know if You are Still Relevant

Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading

May 25, 2013 · Leave a comment

The Future of Work: It Looks a Lot Like This…

For those of you who haven’t had a chance yet, I strongly encourage you to drop by oDesk to see what the future of work – possibly even YOUR future … Continue reading

May 18, 2013 · Leave a comment

When is Exceptional Performance Not Exceptional?

When business is doing great, everybody looks like a star.  Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading

May 11, 2013 · Leave a comment

Why Being Courteous in Business Isn’t Frivolous

They say its the small things that make all the difference.  But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading

May 7, 2013 · 1 Comment

Put More Fun in Your Marketing

For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has … Continue reading

March 25, 2013 · 2 Comments

A Better Way to Know if You Should Stay or Quit

It’s inevitable.  Sooner or later, everybody asks themselves whether they are in the right job or not.  It’s a perfectly normal question but one that many people struggle to answer. … Continue reading

March 12, 2013 · 4 Comments

What a Disrupted College System Means for Business

The forces of the internet and digital age are at it again.  They are sharpening their knives and preparing to take on a new “fat cow” industry.  Like the music, … Continue reading

February 28, 2013 · Leave a comment

Now More Than Ever. Why The World Needs Liberal Arts Education.

What is the one thing you believe in that nobody else does?  That’s the question that was presented to Chad Dickerson in a video interview.  He eloquently pointed out that … Continue reading

February 26, 2013 · 4 Comments

How to Unleash the Hidden Social Media Potential Within Your Organization

  Many of us are sitting on top of a pile of gold and don’t even realize it.  In fact, it’s more like we are sitting on top of massive … Continue reading

February 18, 2013 · 1 Comment

A Powerful Business Lesson from Cajun Country

A few years ago I was introduced to the word “Lagniappe” (pronounced Lah-Nyap).  And just like Mark Twain in 1883, who described it as a word “worth traveling to New … Continue reading

February 6, 2013 · 3 Comments

Why International Business is Different

Doing business internationally is one of life’s great joys and challenges.  It is immensely enriching but it is neither for the faint of heart nor for those who are by … Continue reading

January 21, 2013 · 1 Comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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