Original insights in international business and marketing

Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!

Are commercial success and controversy mutually exclusive?  If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading

February 9, 2017 · Leave a comment

The Quest for Perfection is Slowly Killing Your Business

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading

February 3, 2017 · Leave a comment

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

You Call Yourself a Digital Marketer?

Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading

January 4, 2017 · Leave a comment

Chatbots Will Make Healthcare More Patient Centric

Modern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising, however, is to discover just how inefficient and disconnected patients … Continue reading

December 14, 2016 · 1 Comment

How Chatbots Can Help Revive Ailing Health Apps

Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on … Continue reading

December 1, 2016 · Leave a comment

Chat Bots Are the Next Digital Platform for Self Promotion

Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading

November 17, 2016 · Leave a comment

Forget Apps. Chat Bots Will Revolutionize Healthcare.

If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading

November 2, 2016 · Leave a comment

Why Great Strategies Fail

The benefit of experience is that you start to recognize familiar patterns in the ways organizations behave.  A common one is the borderline obsession companies have with strategy & growth.  … Continue reading

October 27, 2016 · Leave a comment

Healthcare is in a Tech Bust.

  At least that’s the opinion of Marc Andreesen as expressed in a Vox article last week. While I don’t personally know the man and can’t vouch for his Healthcare … Continue reading

October 13, 2016 · Leave a comment

Confronting the Epidemic of ICU Alarms

“Medical Device and Diagnostics Industry Online” has just published my latest article entitled “Confronting the Epidemic of ICU Alarms.” Check it out on their website or by clicking this link. Andrew. Andrew … Continue reading

October 5, 2016 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

Turning Medtech Product Development Into a Competitive Advantage

“Medical Device and Diagnostics Industry” has just published my newest article entitled “Turning Medtech Product Development Into a Competitive Advantage.” Check it out on their website by following this link. … Continue reading

September 22, 2016 · Leave a comment

Why do Medical Devices Take so Long to Develop?

In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? Here are some obvious and less obvious reasons.

September 8, 2016 · Leave a comment

12 Tips for Future Expats

Not all expatriations are a success and many bring considerable challenges with them. If you haven’t done one before, here are 12 tips based on our personal experiences.

September 2, 2016 · Leave a comment

How to Win Tomorrow’s Marketing

Marketers need to take risks and continuously adapt tone, channel and content to jockey for a privileged position in their customer’s mind. Winners in this rapidly-evolving & competitive landscape will be the ones that can create, adapt and evolve on the fly, very often using emerging digital marketing platforms (e.g. chat bots, AI, social media,…).

August 29, 2016 · 2 Comments

The Three Kinds of Managers

What kind of manager or leader are you? How often do we honestly ask ourselves that question? From a very straightforward point of view, and in spite of what all … Continue reading

June 11, 2014 · Leave a comment

You Deserve an Assistant

We all dream of having a personal assistant.  At home, but especially at work, there is always a need for an extra pair of hands and someone reliable we can … Continue reading

May 11, 2014 · Leave a comment

10 Tips to Recruit Internal Social Media Ambassadors

Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities.  The thing is that very few … Continue reading

April 11, 2014 · Leave a comment

Does Your Marketing Communication Address the 3 Whys?

Once upon a time there was a bright Marketer who knew all about his products.  He could tell you everything you wanted to know about his line and could even … Continue reading

March 11, 2014 · Leave a comment

What People Really Want (And How You Can Help Them Get It)

Corporations are always looking for ways to improve productivity and raise employee engagement levels.  Each year we get new software and tools to make us more productive but they usually … Continue reading

February 25, 2014 · 1 Comment

Can Managers Do Their Own Recruiting?

When LinkedIn recently announced its membership had cracked the 200 million mark (up a whopping 39% over the year before), it not only proclaimed its arrival as a leading social … Continue reading

January 23, 2014 · Leave a comment

The Se7en Marketing Profiles

This week we are kicking off the New Year with a slight change of format.  I have created a free-to-download SlideShare Presentation on the Se7en Marketing Profiles an organization will … Continue reading

January 14, 2014 · Leave a comment

This is How Smart Marketers Will Win

If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages?  In a world that’s always on, packed … Continue reading

December 17, 2013 · Leave a comment

What Kind of General Are You?

Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading

December 10, 2013 · 1 Comment

9 Huge Tech Waves to Ride Now

The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply outperform the … Continue reading

October 26, 2013 · Leave a comment

Open Office Spaces and What Lies Ahead

You’ve probably noticed that the trend these past few years has been towards open work spaces.  Gone are the individual offices and even the oft derided cubicle.  Drywalls have been … Continue reading

October 8, 2013 · Leave a comment

How to Spot the Insecure Manager

We’ve all had to work with insecure people who take credit for others’ work or who can’t help drawing attention to themselves at the expense of others around them.  Sometimes … Continue reading

September 29, 2013 · Leave a comment

9 Behaviors of Effective Leaders

    Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike.  The word itself seems to embody all the greatness we come to … Continue reading

August 27, 2013 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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