Are commercial success and controversy mutually exclusive? If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading
Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading
Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading
Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading
Modern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising, however, is to discover just how inefficient and disconnected patients … Continue reading
Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on … Continue reading
Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading
If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading
The benefit of experience is that you start to recognize familiar patterns in the ways organizations behave. A common one is the borderline obsession companies have with strategy & growth. … Continue reading
At least that’s the opinion of Marc Andreesen as expressed in a Vox article last week. While I don’t personally know the man and can’t vouch for his Healthcare … Continue reading
“Medical Device and Diagnostics Industry Online” has just published my latest article entitled “Confronting the Epidemic of ICU Alarms.” Check it out on their website or by clicking this link. Andrew. Andrew … Continue reading
A simple framework that can be used to quickly identify the quintessential traits of a successful PM
“Medical Device and Diagnostics Industry” has just published my newest article entitled “Turning Medtech Product Development Into a Competitive Advantage.” Check it out on their website by following this link. … Continue reading
In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? Here are some obvious and less obvious reasons.
Not all expatriations are a success and many bring considerable challenges with them. If you haven’t done one before, here are 12 tips based on our personal experiences.
Marketers need to take risks and continuously adapt tone, channel and content to jockey for a privileged position in their customer’s mind. Winners in this rapidly-evolving & competitive landscape will be the ones that can create, adapt and evolve on the fly, very often using emerging digital marketing platforms (e.g. chat bots, AI, social media,…).
What kind of manager or leader are you? How often do we honestly ask ourselves that question? From a very straightforward point of view, and in spite of what all … Continue reading
We all dream of having a personal assistant. At home, but especially at work, there is always a need for an extra pair of hands and someone reliable we can … Continue reading
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading
This week we are kicking off the New Year with a slight change of format. I have created a free-to-download SlideShare Presentation on the Se7en Marketing Profiles an organization will … Continue reading
Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading
The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply outperform the … Continue reading
You’ve probably noticed that the trend these past few years has been towards open work spaces. Gone are the individual offices and even the oft derided cubicle. Drywalls have been … Continue reading
We’ve all had to work with insecure people who take credit for others’ work or who can’t help drawing attention to themselves at the expense of others around them. Sometimes … Continue reading