Original insights in international business and marketing


Andrew Hyncik

Andrew Hyncik

I am a business and marketing professional with over 20 years of experience in a variety of industries ranging from IT Consulting, Consumer Products and Healthcare.  Roles I have held include Programmer, Sales Representative, Product Manager, Startup Entrepreneur and Marketing Vice President.  I’ve worked in some of the largest multi-nationals in the world (Aventis, Procter & Gamble, Nestle, CareFusion, Philips and Fresenius Kabi) as well as some tiny start-ups and mid-sized companies (SureBeam, Respironics, Nectar Portraits).  For the past 15 years, I have specialized in Medical Device Marketing with roles in both “Upstream” and “Downstream” Marketing.

Although a US Citizen, I have spent over half of my life abroad.  French and English are both my native languages.  I also speak decent German.  I spent my first 18 years in France and the UK before moving to the US for college.  I attended Northwestern University where I earned a BA in Economics.  I then moved to the West Coast for several years where I earned an MBA in International Marketing from the Anderson School at UCLA.

I have conducted business in much of the world and spent the last 6 years working in France (Paris & Lyon area).  I’ve recently returned to San Diego to be back in our home and close to our extended family in Southern California. 

My professional passions include digital marketing, strategy and innovation.  I love big, fresh, bold concepts and the process of communicating with internal & external customers to get them to see a business or a product/solution in a new way.  The art and science of selling big ideas through words and images.

On a personal level, my passions include travel, gastronomy, art and “old stones.”  Living in France these past few years has allowed me to indulge in all of these.


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One comment on “About

  1. Lutetia
    January 7, 2014

    You forgot to mention you were in Le Bon Sauveur preschool (with my brother)…
    A flood of memories comes back to me now : your kind mother and her strong accent (Austrian?), your sister Sonia, your giant German shepherd (Rex?)…
    And good to see I am not developing Alzheimer‘s!

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March 2023

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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