Parifornia

Original insights in international business and marketing

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

You Call Yourself a Digital Marketer?

Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading

January 4, 2017 · Leave a comment

The Three Kinds of Managers

What kind of manager or leader are you? How often do we honestly ask ourselves that question? From a very straightforward point of view, and in spite of what all … Continue reading

June 11, 2014 · Leave a comment

10 Tips to Recruit Internal Social Media Ambassadors

Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities.  The thing is that very few … Continue reading

April 11, 2014 · Leave a comment

What People Really Want (And How You Can Help Them Get It)

Corporations are always looking for ways to improve productivity and raise employee engagement levels.  Each year we get new software and tools to make us more productive but they usually … Continue reading

February 25, 2014 · 1 Comment

9 Behaviors of Effective Leaders

    Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike.  The word itself seems to embody all the greatness we come to … Continue reading

August 27, 2013 · Leave a comment

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

Calibration and Ranking Tips

I once participated in an interesting employee ranking/calibration exercise.  HR would hold these once a year to score, rank and compare employees as part of their annual review process.  Everybody … Continue reading

May 30, 2013 · 1 Comment

When is Exceptional Performance Not Exceptional?

When business is doing great, everybody looks like a star.  Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading

May 11, 2013 · Leave a comment

A Better Way to Know if You Should Stay or Quit

It’s inevitable.  Sooner or later, everybody asks themselves whether they are in the right job or not.  It’s a perfectly normal question but one that many people struggle to answer. … Continue reading

March 12, 2013 · 4 Comments

Now More Than Ever. Why The World Needs Liberal Arts Education.

What is the one thing you believe in that nobody else does?  That’s the question that was presented to Chad Dickerson in a video interview.  He eloquently pointed out that … Continue reading

February 26, 2013 · 4 Comments

A Powerful Business Lesson from Cajun Country

A few years ago I was introduced to the word “Lagniappe” (pronounced Lah-Nyap).  And just like Mark Twain in 1883, who described it as a word “worth traveling to New … Continue reading

February 6, 2013 · 3 Comments

Click to follow this blog and receive notifications of new posts by email.

Join 189 other followers

Time Machine

December 2017
M T W T F S S
« Feb    
 123
45678910
11121314151617
18192021222324
25262728293031

View Andrew Hyncik’s profile on LinkedIn

Latest Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

Personal Links

View Full Profile →