Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!
Are commercial success and controversy mutually exclusive? If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading
The Quest for Perfection is Slowly Killing Your Business
Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading
Tired of Meetings Going Nowhere? Give This a Try.
Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading
You Call Yourself a Digital Marketer?
Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading
Chatbots Will Make Healthcare More Patient Centric
Modern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising, however, is to discover just how inefficient and disconnected patients … Continue reading
How Chatbots Can Help Revive Ailing Health Apps
Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on … Continue reading
Chat Bots Are the Next Digital Platform for Self Promotion
Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading
Forget Apps. Chat Bots Will Revolutionize Healthcare.
If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading
Why Great Strategies Fail
The benefit of experience is that you start to recognize familiar patterns in the ways organizations behave. A common one is the borderline obsession companies have with strategy & growth. … Continue reading
Healthcare is in a Tech Bust.
At least that’s the opinion of Marc Andreesen as expressed in a Vox article last week. While I don’t personally know the man and can’t vouch for his Healthcare … Continue reading
The 3 Product Manager Personas. Which one are you?
A simple framework that can be used to quickly identify the quintessential traits of a successful PM
Turning Medtech Product Development Into a Competitive Advantage
“Medical Device and Diagnostics Industry” has just published my newest article entitled “Turning Medtech Product Development Into a Competitive Advantage.” Check it out on their website by following this link. … Continue reading
Why do Medical Devices Take so Long to Develop?
In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? Here are some obvious and less obvious reasons.
How to Win Tomorrow’s Marketing
Marketers need to take risks and continuously adapt tone, channel and content to jockey for a privileged position in their customer’s mind. Winners in this rapidly-evolving & competitive landscape will be the ones that can create, adapt and evolve on the fly, very often using emerging digital marketing platforms (e.g. chat bots, AI, social media,…).
10 Tips to Recruit Internal Social Media Ambassadors
Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities. The thing is that very few … Continue reading
Does Your Marketing Communication Address the 3 Whys?
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading
The Se7en Marketing Profiles
This week we are kicking off the New Year with a slight change of format. I have created a free-to-download SlideShare Presentation on the Se7en Marketing Profiles an organization will … Continue reading
This is How Smart Marketers Will Win
If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages? In a world that’s always on, packed … Continue reading
9 Huge Tech Waves to Ride Now
The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply outperform the … Continue reading
What Marketing Can Learn From Portfolio Management
Business people, and especially marketers, are always hatching new ideas, programs or campaigns. Its just what they do. Unfortunately, we live in a world of finite resources – and budgets. … Continue reading
The Secret to Getting Things Done
The road to hell is still under construction. The company hired to build it hasn’t been able to finish it. They haven’t even ordered the good intentions to pave it … Continue reading
Create a Winning Digital Marketing Strategy
The content marketing land grab is happening. Right now. Everywhere. Are you actively participating in it yet? Are you just dipping your toes in the water or are you watching … Continue reading
Rescue Your Marketing!
I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value. While you may have issues with the … Continue reading
How to Know if You are Still Relevant
Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading
The Future of Work: It Looks a Lot Like This…
For those of you who haven’t had a chance yet, I strongly encourage you to drop by oDesk to see what the future of work – possibly even YOUR future … Continue reading
When is Exceptional Performance Not Exceptional?
When business is doing great, everybody looks like a star. Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading
You Won’t Find the Answers in The Office
They say that visiting houseguests are like fish: after a week they stink up the place. The same could be said about marketers in the office. You see, marketers have … Continue reading
A Simple Checklist to Make Your Marketing Plan Sizzle
Marketing plans are a dime a dozen. Almost anyone can throw one together without too much effort. Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading
Why Marketing and Sales Need to Get Along Better
Getting along well with a sibling can be a challenge. Take for example the relationship between sales and marketing. There have been a number of studies and articles written over … Continue reading
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