Original insights in international business and marketing
Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on patient/user wellbeing. There are many explanations for this. Here are just a few:
A common theme across all these app failures is their inability to create & sustain patient engagement. In fact, a recent study from the Commonwealth Fund tried to identify Apps which were capable of engaging patients who had medical conditions. The results below suggest that only a fraction of available health apps can truly claim to be suitable for patient use.
Above all, patient engagement revolves around having a series of meaningful, personalized and ongoing conversations between caregivers and patients. This simply cannot be achieved with face-to-face time (not cost effective), e-mails/phone calls (too cumbersome), or even apps (too narrow & difficult to use/access).
While a great many resources have been invested in the past 6 years into the development of health apps, not all of these deserve to be thrown away. In fact, many are simply missing a layer of integration/connectivity and conversational capabilities. This is where chatbots can play a vital role.
Because of their near-universality (over 1 billion Facebook Messenger monthly users), their ability to interface using various APIs, and their remarkable ease of use (made ever greater through rapidly evolving AI technology), chatbots stand at the crossroads of technology, usability, and patient engagement. Perfect for Healthcare apps in desperate need of a second chance. By bringing a dynamic conversational dimension to flat or hard-to-interface-with health apps, chatbots can bring new life to floundering and unused apps.
At Medtech Mojo, we are developing a Healthcare-dedicated patient engagement platform that is based on the very latest Chatbot technologies and capabilities. With our combined 45+ years of Medtech & Pharma experience, Pascal Malengrez and I are creating a digital health platform that enables anyone across the Healthcare spectrum to quickly and easily create their own Chatbot in a mere hours. Zero programming required. To learn more about how your health app(s) can get a new lease on life through chatbot technology or to register as one of the early Beta users, just click MojoBots.
Andrew Hyncik is an International Strategic Marketing & Product Development veteran with 20+ years of experience in the MedTech, Healthcare and Pharma industries. For more Medtech insights and original articles, visit Medtech Mojo Better yet, try our very own Medtech Mojo chatbot here