Original insights in international business and marketing

Monthly Archives: September, 2016

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

Turning Medtech Product Development Into a Competitive Advantage

“Medical Device and Diagnostics Industry” has just published my newest article entitled “Turning Medtech Product Development Into a Competitive Advantage.” Check it out on their website by following this link. … Continue reading

September 22, 2016 · Leave a comment

Why do Medical Devices Take so Long to Develop?

In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? Here are some obvious and less obvious reasons.

September 8, 2016 · Leave a comment

12 Tips for Future Expats

Not all expatriations are a success and many bring considerable challenges with them. If you haven’t done one before, here are 12 tips based on our personal experiences.

September 2, 2016 · Leave a comment

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September 2016

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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