Parifornia

Original insights in international business and marketing

Monthly Archives: January, 2013

The Most Important Question You Can Ask

So much business focus these days seems to be on WHAT to make, WHERE to sell it and to WHOM.  This is standard operating procedure for many businesses.  After countless … Continue reading

January 31, 2013 · Leave a comment

7 Reasons Why Trade Shows Don’t Work Anymore

Trade shows are fast becoming an antiquated and outdated form of classical, outbound marketing.  I’ve never hidden my disdain for them and so I wanted to at least share some … Continue reading

January 28, 2013 · 5 Comments

Why International Business is Different

Doing business internationally is one of life’s great joys and challenges.  It is immensely enriching but it is neither for the faint of heart nor for those who are by … Continue reading

January 21, 2013 · 1 Comment

How Much is Too Much Spending?

In marketing as in life, there is a natural tendency to get greedy and think that more is always better.  It often seems that anything worth doing, is often worth … Continue reading

January 14, 2013 · Leave a comment

Writing is the “New” Marketing Skill

It is easy to think that the business world today runs almost exclusively on spreadsheets, e-mails and PowerPoint presentations.  The business memo has faded away from most organizations and even … Continue reading

January 13, 2013 · 1 Comment

5 Marketing Trends to Make You More Successful

Every new season is chock full of top 10 lists and prognostications about what the future holds.  I must confess that I have read a fair share of these and wanted … Continue reading

January 6, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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