The Most Important Question You Can Ask
So much business focus these days seems to be on WHAT to make, WHERE to sell it and to WHOM. This is standard operating procedure for many businesses. After countless … Continue reading
Why International Business is Different
Doing business internationally is one of life’s great joys and challenges. It is immensely enriching but it is neither for the faint of heart nor for those who are by … Continue reading
How Much is Too Much Spending?
In marketing as in life, there is a natural tendency to get greedy and think that more is always better. It often seems that anything worth doing, is often worth … Continue reading
Writing is the “New” Marketing Skill
It is easy to think that the business world today runs almost exclusively on spreadsheets, e-mails and PowerPoint presentations. The business memo has faded away from most organizations and even … Continue reading