The Product-less New Product Launch Event
Puzzled by the title? Bear with me a bit. In an article by Neil Rackham (author of SPIN selling) entitled “Why Bad Things Happen to Good Products,” the author makes … Continue reading
The Marketer as Challenger
Much has been made of the Challenger Sales Model. First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading
Customer Insight Gathering: 25 Prospecting Questions
In many organizations, Sales and Marketing are partnering to reframe the conversations field personnel are having with B2B customers. The days of classic F&B selling are over and are being … Continue reading
A Coach for Moi?
The last decade has seen the emergence of a relatively new and growing profession, namely the personal or career coach. The range and quality of services they provide as well … Continue reading
Ten Signs Your Marketing Needs a Checkup
Marketing: Heal thy self! With marketing evolving faster than ever before, it probably makes good sense for companies to do an occasional health checkup. Here are a few signs to … Continue reading
Five Must-Haves for Successful Marketers
I’ve spent the past 15 years working in various Marketing roles. From small firms to massive industry juggernauts, from upstream product Marketing to downstream sales and business development, I’ve had … Continue reading
7 Guidelines for Selecting a Creative Agency
Creative or advertising agencies are an essential part of the marketing landscape. No matter how big your business and how well funded you are, at some point you will require … Continue reading
The Perils of E-mail
The last 20 years have seen the meteoric rise of e-mail in the workplace. It now occupies such a central role in our daily lives that one has to wonder … Continue reading
The Decline of the Marketing Empire
There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations. … Continue reading
Three Ingredients for Successful Content Development
If you look around you’ll probably notice that almost everyone is jumping onboard the digital marketing bandwagon like its the last chopper out of Saigon. Content is the new buzzword … Continue reading
10 Critical Success Factors for More Effective Presentations
I hate PowerPoint. Yet I use it almost every day. Seems it has become one of life’s necessary evils. The common denominator we all rely on to convey our ideas … Continue reading
3 Essential Inbound Marketing Skills
Over the years, the term Marketing has evolved into a catch all phrase that encompasses a wide range of activities ranging from product development, product management, brand management, market research, … Continue reading
Let’s Get This Started
The world may not need another blog, but here comes one anyway. After reading so much recently on business, marketing and technology, I figured it was high time for me … Continue reading
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