Parifornia

Original insights in international business and marketing

Monthly Archives: December, 2012

The Product-less New Product Launch Event

Puzzled by the title?  Bear with me a bit.  In an article by Neil Rackham (author of SPIN selling) entitled “Why Bad Things Happen to Good Products,” the author makes … Continue reading

December 31, 2012 · Leave a comment

The Marketer as Challenger

Much has been made of the Challenger Sales Model.  First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading

December 24, 2012 · Leave a comment

Customer Insight Gathering: 25 Prospecting Questions

In many organizations, Sales and Marketing are partnering to reframe the conversations field personnel are having with B2B customers.  The days of classic F&B selling are over and are being … Continue reading

December 17, 2012 · Leave a comment

A Coach for Moi?

The last decade has seen the emergence of a relatively new and growing profession, namely the personal or career coach.  The range and quality of services they provide as well … Continue reading

December 10, 2012 · Leave a comment

Ten Signs Your Marketing Needs a Checkup

Marketing:  Heal thy self! With marketing evolving faster than ever before, it probably makes good sense for companies to do an occasional health checkup.  Here are a few signs to … Continue reading

December 7, 2012 · 1 Comment

Five Must-Haves for Successful Marketers

I’ve spent the past 15 years working in various Marketing roles.  From small firms to massive industry juggernauts,  from upstream product Marketing to downstream sales and business development, I’ve had … Continue reading

December 7, 2012 · 3 Comments

7 Guidelines for Selecting a Creative Agency

Creative or advertising agencies are an essential part of the marketing landscape.  No matter how big your business and how well funded you are, at some point you will require … Continue reading

December 6, 2012 · Leave a comment

The Perils of E-mail

The last 20 years have seen the meteoric rise of e-mail in the workplace.  It now occupies such a central role in our daily lives that one has to wonder … Continue reading

December 5, 2012 · Leave a comment

The Decline of the Marketing Empire

There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations.  … Continue reading

December 4, 2012 · Leave a comment

Three Ingredients for Successful Content Development

If you look around you’ll probably notice that almost everyone is jumping onboard the digital marketing bandwagon like its the last chopper out of Saigon.  Content is the new buzzword … Continue reading

December 3, 2012 · Leave a comment

10 Critical Success Factors for More Effective Presentations

I hate PowerPoint.  Yet I use it almost every day.  Seems it has become one of life’s necessary evils.  The common denominator we all rely on to convey our ideas … Continue reading

December 3, 2012 · Leave a comment

3 Essential Inbound Marketing Skills

Over the years, the term Marketing has evolved into a catch all phrase that encompasses a wide range of activities ranging from product development,  product management, brand management, market research, … Continue reading

December 2, 2012 · Leave a comment

Let’s Get This Started

The world may not need another blog, but here comes one anyway.  After reading so much recently on business, marketing and technology, I figured it was high time for me … Continue reading

December 2, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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