Parifornia

Original insights in international business and marketing

When the Going Gets Tough. The Tough Visit Their Customers.

You come to the office and there it is waiting in your Inbox.  The familiar message from senior management announcing that once again, all “non essential” travel is on hold … Continue reading

March 28, 2013 · 2 Comments

Put More Fun in Your Marketing

For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has … Continue reading

March 25, 2013 · 2 Comments

The Unmistakable Aromas of Paris

  Most people, when they recount the highlights of their stay to Paris, focus on museums, restaurants or historical sites.  France is indeed richly endowed with many of these.  But … Continue reading

March 19, 2013 · 2 Comments

So You Want to Be a “World-Class” Organization?

To become a genuine world-class organization you have to make some difficult choices.  Picking where you will be located or based out of is a big one.  After all, it … Continue reading

March 19, 2013 · Leave a comment

When Does an MBA Make Sense?

I’ve often been approached by people interested in earning an MBA.  Should I get one?  Is the school important?  Will it make me a better leader or manager? Truth be … Continue reading

March 14, 2013 · 5 Comments

A Better Way to Know if You Should Stay or Quit

It’s inevitable.  Sooner or later, everybody asks themselves whether they are in the right job or not.  It’s a perfectly normal question but one that many people struggle to answer. … Continue reading

March 12, 2013 · 4 Comments

When Life Knocks You Down, Don’t Get Bitter. Get Better.

Millions around the world have been hit hard by an economic recession which has been plaguing the world since at least 2008.  Jobs, industries and even entire professions have disappeared … Continue reading

March 2, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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