Parifornia

Original insights in international business and marketing

You Won’t Find the Answers in The Office

They say that visiting houseguests are like fish:  after a week they stink up the place.  The same could be said about marketers in the office.  You see, marketers have … Continue reading

April 30, 2013 · Leave a comment

A Simple Checklist to Make Your Marketing Plan Sizzle

Marketing plans are a dime a dozen.  Almost anyone can throw one together without too much effort.  Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading

April 23, 2013 · 1 Comment

Why Marketing and Sales Need to Get Along Better

Getting along well with a sibling can be a challenge.  Take for example the relationship between sales and marketing.  There have been a number of studies and articles written over … Continue reading

April 16, 2013 · Leave a comment

Ten Simple Tips to Enjoy Paris Even More

Paris is the most beautiful city in the world.  But as with all cities, there are always a few tips or tricks that can make the difference between a good … Continue reading

April 11, 2013 · Leave a comment

Business Integration and the Acquisition Hangover

You can’t open a business journal these days without reading of at least one business buying another.  This happens so frequently and all around the world that it feels like … Continue reading

April 9, 2013 · 1 Comment

Memories of Paris: Top Things To See, Do and Eat

Visitors to Paris often ask me what my top recommendations are based on my 13+ years of living in France.  Hard to come up with a definitive list or with … Continue reading

April 4, 2013 · Leave a comment

Are You Really Listening to Your Customers?

“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had.  To understand his meaning I have to take … Continue reading

April 2, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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