You Won’t Find the Answers in The Office
They say that visiting houseguests are like fish: after a week they stink up the place. The same could be said about marketers in the office. You see, marketers have … Continue reading
A Simple Checklist to Make Your Marketing Plan Sizzle
Marketing plans are a dime a dozen. Almost anyone can throw one together without too much effort. Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading
Why Marketing and Sales Need to Get Along Better
Getting along well with a sibling can be a challenge. Take for example the relationship between sales and marketing. There have been a number of studies and articles written over … Continue reading
Ten Simple Tips to Enjoy Paris Even More
Paris is the most beautiful city in the world. But as with all cities, there are always a few tips or tricks that can make the difference between a good … Continue reading
Business Integration and the Acquisition Hangover
You can’t open a business journal these days without reading of at least one business buying another. This happens so frequently and all around the world that it feels like … Continue reading
Memories of Paris: Top Things To See, Do and Eat
Visitors to Paris often ask me what my top recommendations are based on my 13+ years of living in France. Hard to come up with a definitive list or with … Continue reading
Are You Really Listening to Your Customers?
“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had. To understand his meaning I have to take … Continue reading
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