Parifornia

Original insights in international business and marketing

Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!

Are commercial success and controversy mutually exclusive?  If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading

February 9, 2017 · Leave a comment

The Quest for Perfection is Slowly Killing Your Business

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading

February 3, 2017 · Leave a comment

Chat Bots Are the Next Digital Platform for Self Promotion

Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading

November 17, 2016 · Leave a comment

Forget Apps. Chat Bots Will Revolutionize Healthcare.

If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading

November 2, 2016 · Leave a comment

Confronting the Epidemic of ICU Alarms

“Medical Device and Diagnostics Industry Online” has just published my latest article entitled “Confronting the Epidemic of ICU Alarms.” Check it out on their website or by clicking this link. Andrew. Andrew … Continue reading

October 5, 2016 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

12 Tips for Future Expats

Not all expatriations are a success and many bring considerable challenges with them. If you haven’t done one before, here are 12 tips based on our personal experiences.

September 2, 2016 · Leave a comment

9 Huge Tech Waves to Ride Now

The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply outperform the … Continue reading

October 26, 2013 · Leave a comment

9 Behaviors of Effective Leaders

    Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike.  The word itself seems to embody all the greatness we come to … Continue reading

August 27, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

Ten Simple Tips to Enjoy Paris Even More

Paris is the most beautiful city in the world.  But as with all cities, there are always a few tips or tricks that can make the difference between a good … Continue reading

April 11, 2013 · Leave a comment

Memories of Paris: Top Things To See, Do and Eat

Visitors to Paris often ask me what my top recommendations are based on my 13+ years of living in France.  Hard to come up with a definitive list or with … Continue reading

April 4, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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