Parifornia

Original insights in international business and marketing

The Quest for Perfection is Slowly Killing Your Business

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading

February 3, 2017 · Leave a comment

Chatbots Will Make Healthcare More Patient Centric

Modern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising, however, is to discover just how inefficient and disconnected patients … Continue reading

December 14, 2016 · 1 Comment

How Chatbots Can Help Revive Ailing Health Apps

Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on … Continue reading

December 1, 2016 · Leave a comment

Chat Bots Are the Next Digital Platform for Self Promotion

Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading

November 17, 2016 · Leave a comment

Forget Apps. Chat Bots Will Revolutionize Healthcare.

If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading

November 2, 2016 · Leave a comment

Confronting the Epidemic of ICU Alarms

“Medical Device and Diagnostics Industry Online” has just published my latest article entitled “Confronting the Epidemic of ICU Alarms.” Check it out on their website or by clicking this link. Andrew. Andrew … Continue reading

October 5, 2016 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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