Parifornia

Original insights in international business and marketing

Put More Fun in Your Marketing

For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has … Continue reading

March 25, 2013 · 2 Comments

Ten Signs Your Marketing Needs a Checkup

Marketing:  Heal thy self! With marketing evolving faster than ever before, it probably makes good sense for companies to do an occasional health checkup.  Here are a few signs to … Continue reading

December 7, 2012 · 1 Comment

7 Guidelines for Selecting a Creative Agency

Creative or advertising agencies are an essential part of the marketing landscape.  No matter how big your business and how well funded you are, at some point you will require … Continue reading

December 6, 2012 · Leave a comment

The Decline of the Marketing Empire

There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations.  … Continue reading

December 4, 2012 · Leave a comment

3 Essential Inbound Marketing Skills

Over the years, the term Marketing has evolved into a catch all phrase that encompasses a wide range of activities ranging from product development,  product management, brand management, market research, … Continue reading

December 2, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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