Parifornia

Original insights in international business and marketing

Tag Archives: Business Services

Does Your Marketing Communication Address the 3 Whys?

Once upon a time there was a bright Marketer who knew all about his products.  He could tell you everything you wanted to know about his line and could even … Continue reading

March 11, 2014 · Leave a comment

Open Office Spaces and What Lies Ahead

You’ve probably noticed that the trend these past few years has been towards open work spaces.  Gone are the individual offices and even the oft derided cubicle.  Drywalls have been … Continue reading

October 8, 2013 · Leave a comment

Are You Really Listening to Your Customers?

“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had.  To understand his meaning I have to take … Continue reading

April 2, 2013 · Leave a comment

10 Strategies to Fix Your Trade Show Problems

You may have heard me say it before:  I don’t care much for corporate participation at trade shows and congresses.  Trade shows generate doubtful (or at best marginal) returns and … Continue reading

February 4, 2013 · 7 Comments

The Marketer as Challenger

Much has been made of the Challenger Sales Model.  First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading

December 24, 2012 · Leave a comment

Click to follow this blog and receive notifications of new posts by email.

Join 189 other followers

Time Machine

June 2019
M T W T F S S
« Feb    
 12
3456789
10111213141516
17181920212223
24252627282930
Advertisements

View Andrew Hyncik’s profile on LinkedIn

Latest Tweets

Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

Personal Links

View Full Profile →