Does Your Marketing Communication Address the 3 Whys?
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading
Open Office Spaces and What Lies Ahead
You’ve probably noticed that the trend these past few years has been towards open work spaces. Gone are the individual offices and even the oft derided cubicle. Drywalls have been … Continue reading
Are You Really Listening to Your Customers?
“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had. To understand his meaning I have to take … Continue reading
10 Strategies to Fix Your Trade Show Problems
You may have heard me say it before: I don’t care much for corporate participation at trade shows and congresses. Trade shows generate doubtful (or at best marginal) returns and … Continue reading
The Marketer as Challenger
Much has been made of the Challenger Sales Model. First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading
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