Parifornia

Original insights in international business and marketing

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

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September 28, 2016 · Leave a comment

What Kind of General Are You?

Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading

December 10, 2013 · 1 Comment

How to Know if You are Still Relevant

Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading

May 25, 2013 · Leave a comment

A Coach for Moi?

The last decade has seen the emergence of a relatively new and growing profession, namely the personal or career coach.  The range and quality of services they provide as well … Continue reading

December 10, 2012 · Leave a comment

10 Critical Success Factors for More Effective Presentations

I hate PowerPoint.  Yet I use it almost every day.  Seems it has become one of life’s necessary evils.  The common denominator we all rely on to convey our ideas … Continue reading

December 3, 2012 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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