Parifornia

Original insights in international business and marketing

Tag Archives: customer insights

The Product-less New Product Launch Event

Puzzled by the title?  Bear with me a bit.  In an article by Neil Rackham (author of SPIN selling) entitled “Why Bad Things Happen to Good Products,” the author makes … Continue reading

December 31, 2012 · Leave a comment

Customer Insight Gathering: 25 Prospecting Questions

In many organizations, Sales and Marketing are partnering to reframe the conversations field personnel are having with B2B customers.  The days of classic F&B selling are over and are being … Continue reading

December 17, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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