Parifornia

Original insights in international business and marketing

Tag Archives: Diminishing returns

How Much is Too Much Spending?

In marketing as in life, there is a natural tendency to get greedy and think that more is always better.  It often seems that anything worth doing, is often worth … Continue reading

January 14, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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