Original insights in international business and marketing
You may have heard me say it before: I don’t care much for corporate participation at trade shows and congresses. Trade shows generate doubtful (or at best marginal) returns and … Continue reading →
Trade shows are fast becoming an antiquated and outdated form of classical, outbound marketing. I’ve never hidden my disdain for them and so I wanted to at least share some … Continue reading →
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Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
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