Original insights in international business and marketing
You may have heard me say it before: I don’t care much for corporate participation at trade shows and congresses. Trade shows generate doubtful (or at best marginal) returns and … Continue reading →
Trade shows are fast becoming an antiquated and outdated form of classical, outbound marketing. I’ve never hidden my disdain for them and so I wanted to at least share some … Continue reading →
Click to follow this blog and receive notifications of new posts by email.
Join 189 other followers
Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
View Full Profile →
Create a free website or blog at WordPress.com.