Parifornia

Original insights in international business and marketing

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

What Kind of General Are You?

Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading

December 10, 2013 · 1 Comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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