Parifornia

Original insights in international business and marketing

Tag Archives: Inbound Marketing

Is Inbound Marketing Just Another Passing Fad?

With all the ever-growing attention being devoted to digital marketing and social media these days, it begs the question of whether this is a passing trend or whether it is … Continue reading

February 13, 2013 · Leave a comment

Ten Signs Your Marketing Needs a Checkup

Marketing:  Heal thy self! With marketing evolving faster than ever before, it probably makes good sense for companies to do an occasional health checkup.  Here are a few signs to … Continue reading

December 7, 2012 · 1 Comment

7 Guidelines for Selecting a Creative Agency

Creative or advertising agencies are an essential part of the marketing landscape.  No matter how big your business and how well funded you are, at some point you will require … Continue reading

December 6, 2012 · Leave a comment

The Decline of the Marketing Empire

There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations.  … Continue reading

December 4, 2012 · Leave a comment

Three Ingredients for Successful Content Development

If you look around you’ll probably notice that almost everyone is jumping onboard the digital marketing bandwagon like its the last chopper out of Saigon.  Content is the new buzzword … Continue reading

December 3, 2012 · Leave a comment

3 Essential Inbound Marketing Skills

Over the years, the term Marketing has evolved into a catch all phrase that encompasses a wide range of activities ranging from product development,  product management, brand management, market research, … Continue reading

December 2, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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