Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!
Are commercial success and controversy mutually exclusive? If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading
The Quest for Perfection is Slowly Killing Your Business
Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading
Does Your Marketing Communication Address the 3 Whys?
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading
Rescue Your Marketing!
I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value. While you may have issues with the … Continue reading
When is Exceptional Performance Not Exceptional?
When business is doing great, everybody looks like a star. Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading
Put More Fun in Your Marketing
For many marketers and organizations there is a strong tendency to take everything very seriously. This is business, after all, and we must fight every day to survive. Business has … Continue reading
The Marketer as Challenger
Much has been made of the Challenger Sales Model. First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading
Five Must-Haves for Successful Marketers
I’ve spent the past 15 years working in various Marketing roles. From small firms to massive industry juggernauts, from upstream product Marketing to downstream sales and business development, I’ve had … Continue reading