Parifornia

Original insights in international business and marketing

Tag Archives: Marketing and Advertising

Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!

Are commercial success and controversy mutually exclusive?  If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading

February 9, 2017 · Leave a comment

The Quest for Perfection is Slowly Killing Your Business

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading

February 3, 2017 · Leave a comment

Does Your Marketing Communication Address the 3 Whys?

Once upon a time there was a bright Marketer who knew all about his products.  He could tell you everything you wanted to know about his line and could even … Continue reading

March 11, 2014 · Leave a comment

This is How Smart Marketers Will Win

If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages?  In a world that’s always on, packed … Continue reading

December 17, 2013 · Leave a comment

What Marketing Can Learn From Portfolio Management

Business people, and especially marketers, are always hatching new ideas, programs or campaigns.  Its just what they do.  Unfortunately, we live in a world of finite resources – and budgets. … Continue reading

July 17, 2013 · 4 Comments

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

When is Exceptional Performance Not Exceptional?

When business is doing great, everybody looks like a star.  Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading

May 11, 2013 · Leave a comment

You Won’t Find the Answers in The Office

They say that visiting houseguests are like fish:  after a week they stink up the place.  The same could be said about marketers in the office.  You see, marketers have … Continue reading

April 30, 2013 · Leave a comment

A Simple Checklist to Make Your Marketing Plan Sizzle

Marketing plans are a dime a dozen.  Almost anyone can throw one together without too much effort.  Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading

April 23, 2013 · 1 Comment

Why Marketing and Sales Need to Get Along Better

Getting along well with a sibling can be a challenge.  Take for example the relationship between sales and marketing.  There have been a number of studies and articles written over … Continue reading

April 16, 2013 · Leave a comment

Put More Fun in Your Marketing

For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has … Continue reading

March 25, 2013 · 2 Comments

How to Unleash the Hidden Social Media Potential Within Your Organization

  Many of us are sitting on top of a pile of gold and don’t even realize it.  In fact, it’s more like we are sitting on top of massive … Continue reading

February 18, 2013 · 1 Comment

Is Inbound Marketing Just Another Passing Fad?

With all the ever-growing attention being devoted to digital marketing and social media these days, it begs the question of whether this is a passing trend or whether it is … Continue reading

February 13, 2013 · Leave a comment

7 Reasons Why Trade Shows Don’t Work Anymore

Trade shows are fast becoming an antiquated and outdated form of classical, outbound marketing.  I’ve never hidden my disdain for them and so I wanted to at least share some … Continue reading

January 28, 2013 · 5 Comments

5 Marketing Trends to Make You More Successful

Every new season is chock full of top 10 lists and prognostications about what the future holds.  I must confess that I have read a fair share of these and wanted … Continue reading

January 6, 2013 · Leave a comment

The Marketer as Challenger

Much has been made of the Challenger Sales Model.  First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading

December 24, 2012 · Leave a comment

Five Must-Haves for Successful Marketers

I’ve spent the past 15 years working in various Marketing roles.  From small firms to massive industry juggernauts,  from upstream product Marketing to downstream sales and business development, I’ve had … Continue reading

December 7, 2012 · 3 Comments

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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