Parifornia

Original insights in international business and marketing

The Quest for Perfection is Slowly Killing Your Business

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading

February 3, 2017 · Leave a comment

Forget Apps. Chat Bots Will Revolutionize Healthcare.

If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading

November 2, 2016 · Leave a comment

Confronting the Epidemic of ICU Alarms

“Medical Device and Diagnostics Industry Online” has just published my latest article entitled “Confronting the Epidemic of ICU Alarms.” Check it out on their website or by clicking this link. Andrew. Andrew … Continue reading

October 5, 2016 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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