Parifornia

Original insights in international business and marketing

Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!

Are commercial success and controversy mutually exclusive?  If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading

February 9, 2017 · Leave a comment

You Call Yourself a Digital Marketer?

Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading

January 4, 2017 · Leave a comment

How Chatbots Can Help Revive Ailing Health Apps

Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on … Continue reading

December 1, 2016 · Leave a comment

Chat Bots Are the Next Digital Platform for Self Promotion

Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading

November 17, 2016 · Leave a comment

Forget Apps. Chat Bots Will Revolutionize Healthcare.

If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading

November 2, 2016 · Leave a comment

Confronting the Epidemic of ICU Alarms

“Medical Device and Diagnostics Industry Online” has just published my latest article entitled “Confronting the Epidemic of ICU Alarms.” Check it out on their website or by clicking this link. Andrew. Andrew … Continue reading

October 5, 2016 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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