Parifornia

Original insights in international business and marketing

The Quest for Perfection is Slowly Killing Your Business

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading

February 3, 2017 · Leave a comment

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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