The 3 Product Manager Personas. Which one are you?
A simple framework that can be used to quickly identify the quintessential traits of a successful PM
September 28, 2016 · Leave a comment
Does Your Marketing Communication Address the 3 Whys?
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading
March 11, 2014 · Leave a comment
The Product-less New Product Launch Event
Puzzled by the title? Bear with me a bit. In an article by Neil Rackham (author of SPIN selling) entitled “Why Bad Things Happen to Good Products,” the author makes … Continue reading
December 31, 2012 · Leave a comment
Five Must-Haves for Successful Marketers
I’ve spent the past 15 years working in various Marketing roles. From small firms to massive industry juggernauts, from upstream product Marketing to downstream sales and business development, I’ve had … Continue reading
December 7, 2012 · 3 Comments
Parifornia 