Original insights in international business and marketing
Business people, and especially marketers, are always hatching new ideas, programs or campaigns. Its just what they do. Unfortunately, we live in a world of finite resources – and budgets. … Continue reading →
I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value. While you may have issues with the … Continue reading →
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Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
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