The 3 Product Manager Personas. Which one are you?
A simple framework that can be used to quickly identify the quintessential traits of a successful PM
Customer Insight Gathering: 25 Prospecting Questions
In many organizations, Sales and Marketing are partnering to reframe the conversations field personnel are having with B2B customers. The days of classic F&B selling are over and are being … Continue reading
The Decline of the Marketing Empire
There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations. … Continue reading