The 3 Product Manager Personas. Which one are you?
A simple framework that can be used to quickly identify the quintessential traits of a successful PM
September 28, 2016 · Leave a comment
You Won’t Find the Answers in The Office
They say that visiting houseguests are like fish: after a week they stink up the place. The same could be said about marketers in the office. You see, marketers have … Continue reading
April 30, 2013 · Leave a comment
Customer Insight Gathering: 25 Prospecting Questions
In many organizations, Sales and Marketing are partnering to reframe the conversations field personnel are having with B2B customers. The days of classic F&B selling are over and are being … Continue reading
December 17, 2012 · Leave a comment
The Decline of the Marketing Empire
There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations. … Continue reading
December 4, 2012 · Leave a comment
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