Rescue Your Marketing!
I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value. While you may have issues with the … Continue reading
June 13, 2013 · Leave a comment
10 Strategies to Fix Your Trade Show Problems
You may have heard me say it before: I don’t care much for corporate participation at trade shows and congresses. Trade shows generate doubtful (or at best marginal) returns and … Continue reading
February 4, 2013 · 7 Comments