Parifornia

Original insights in international business and marketing

Tag Archives: Return on investment

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

10 Strategies to Fix Your Trade Show Problems

You may have heard me say it before:  I don’t care much for corporate participation at trade shows and congresses.  Trade shows generate doubtful (or at best marginal) returns and … Continue reading

February 4, 2013 · 7 Comments

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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