Parifornia

Original insights in international business and marketing

Does Your Marketing Communication Address the 3 Whys?

Once upon a time there was a bright Marketer who knew all about his products.  He could tell you everything you wanted to know about his line and could even … Continue reading

March 11, 2014 · Leave a comment

When is Exceptional Performance Not Exceptional?

When business is doing great, everybody looks like a star.  Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading

May 11, 2013 · Leave a comment

Why Marketing and Sales Need to Get Along Better

Getting along well with a sibling can be a challenge.  Take for example the relationship between sales and marketing.  There have been a number of studies and articles written over … Continue reading

April 16, 2013 · Leave a comment

Are You Really Listening to Your Customers?

“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had.  To understand his meaning I have to take … Continue reading

April 2, 2013 · Leave a comment

The Product-less New Product Launch Event

Puzzled by the title?  Bear with me a bit.  In an article by Neil Rackham (author of SPIN selling) entitled “Why Bad Things Happen to Good Products,” the author makes … Continue reading

December 31, 2012 · Leave a comment

The Marketer as Challenger

Much has been made of the Challenger Sales Model.  First published just over a year ago, the book and Authors (Matthew Dixon and Brent Adamson) defied conventional wisdom that the … Continue reading

December 24, 2012 · Leave a comment

Customer Insight Gathering: 25 Prospecting Questions

In many organizations, Sales and Marketing are partnering to reframe the conversations field personnel are having with B2B customers.  The days of classic F&B selling are over and are being … Continue reading

December 17, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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