Parifornia

Original insights in international business and marketing

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

9 Huge Tech Waves to Ride Now

The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply outperform the … Continue reading

October 26, 2013 · Leave a comment

7 Guidelines for Selecting a Creative Agency

Creative or advertising agencies are an essential part of the marketing landscape.  No matter how big your business and how well funded you are, at some point you will require … Continue reading

December 6, 2012 · Leave a comment

Three Ingredients for Successful Content Development

If you look around you’ll probably notice that almost everyone is jumping onboard the digital marketing bandwagon like its the last chopper out of Saigon.  Content is the new buzzword … Continue reading

December 3, 2012 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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