Parifornia

Original insights in international business and marketing

10 Strategies to Fix Your Trade Show Problems

You may have heard me say it before:  I don’t care much for corporate participation at trade shows and congresses.  Trade shows generate doubtful (or at best marginal) returns and … Continue reading

February 4, 2013 · 7 Comments

7 Reasons Why Trade Shows Don’t Work Anymore

Trade shows are fast becoming an antiquated and outdated form of classical, outbound marketing.  I’ve never hidden my disdain for them and so I wanted to at least share some … Continue reading

January 28, 2013 · 5 Comments

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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