Original insights in international business and marketing
Puzzled by the title? Bear with me a bit. In an article by Neil Rackham (author of SPIN selling) entitled “Why Bad Things Happen to Good Products,” the author makes … Continue reading →
Click to follow this blog and receive notifications of new posts by email.
Join 188 other followers
Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
View Full Profile →
Blog at WordPress.com.