Original insights in international business and marketing

The Secret to Getting Things Done

The road to hell is still under construction.  The company hired to build it hasn’t been able to finish it.  They haven’t even ordered the good intentions to pave it … Continue reading

June 26, 2013 · Leave a comment

Create a Winning Digital Marketing Strategy

The content marketing land grab is happening. Right now. Everywhere. Are you actively participating in it yet? Are you just dipping your toes in the water or are you watching … Continue reading

June 20, 2013 · Leave a comment

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

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June 2013

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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