Original insights in international business and marketing
The road to hell is still under construction. The company hired to build it hasn’t been able to finish it. They haven’t even ordered the good intentions to pave it with. Why? Well the firm got side tracked with other projects like the road to perdition and the road to riches. Too much stuff going on at once you could say.
Corporate executives have a lot to worry about these days. But that’s exactly the trouble. We all simply have too much on our plates and are being pulled in every direction. In turn, this creates confusion, stress and frustration throughout an organization.
Lack of Focus – Not Competition – is the Ultimate Enemy
Too many projects are dividing our attention and robbing us of our ability to see things through in a timely fashion. We push on multiple – often conflicting – fronts, only to wonder why we aren’t making progress on anything. Too many projects, campaigns, initiatives create havoc in an organization the same way that too many messages can confuse customers and sales teams.
A Simple Test
Look around your business and count the number of projects on the plate at any one time. Do you or your department have dozens of initiatives being worked on simultaneously? Have any of these been evaluated for cost, importance or revenue impact – against each other?
When Everything is a Priority, Nothing is!
The trick – albeit a hard one – is to prioritize all the plates you have spinning in the air. Pick the top 2-3 and stick with those alone. Sure, other plates may fall and break, but just imagine if your top, must-do projects fail to see the light of day. Which is worse?
The Relentless Pursuit of… Focus
A few simple steps can help organizations stay the course and avoid returning to the bad old days of saying “yes” to too many things.
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