Parifornia

Original insights in international business and marketing

Daily Archives: October 27, 2016

Why Great Strategies Fail

The benefit of experience is that you start to recognize familiar patterns in the ways organizations behave.  A common one is the borderline obsession companies have with strategy & growth.  … Continue reading

October 27, 2016 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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