Original insights in international business and marketing
Corporations are always looking for ways to improve productivity and raise employee engagement levels. Each year we get new software and tools to make us more productive but they usually require more passwords, more training, more processes, etc… Not particularly the kind of stuff that makes us do cartwheels or jump for joy. Meanwhile, engagement building activities often fall flat or fail to deliver sustainable benefits. Think of the last team building exercise, company picnic, corporate newsletter, workshop, etc… All are valuable in their own way but they rarely truly alter or enhance the way an employee feels about their job or workplace.
The Holy Grail, of course, is to raise productivity and engagement simultaneously WHILE doing so at minimal cost. Sounds impossible? Too good to be true? Perhaps, but here are things that can help.
Today’s workers are looking for new things. Here are three key insights:
1. We seek meaning and purpose in our work. A sort of connection to society and the world around us that transcends the commercial and transactional. Activities, programs and tools that tap into our search of meaning and connection are far more likely to create a significant, sustainable and positive reaction. This is especially true for the Millennial generation which has seen their parents struggle through demanding and lucrative but ultimately unsatisfying careers.
2. We are hungry for self-realization and self-actualization. We seek to ignite the full potential within us but not purely on a professional level. True self-actualization transcends all facets of our life whether personal or professional. We respond especially well to growth and learning opportunities that can be applied as easily inside as outside the workplace.
3. We are trying to regain control of our lives. In a world that is spinning ever faster, with new technologies, commercial messages, family obligations and business demands competing for every minute of our stressed-out existence, it is no surprise that we pang for simplicity, serenity and ways to un-complicate our lives.
Got any other ideas, suggestions or experiences you would like to share? Please leave a comment.