Parifornia

Original insights in international business and marketing

What Marketing Can Learn From Portfolio Management

Business people, and especially marketers, are always hatching new ideas, programs or campaigns.  Its just what they do.  Unfortunately, we live in a world of finite resources – and budgets. … Continue reading

July 17, 2013 · 4 Comments

The Secret to Getting Things Done

The road to hell is still under construction.  The company hired to build it hasn’t been able to finish it.  They haven’t even ordered the good intentions to pave it … Continue reading

June 26, 2013 · Leave a comment

Create a Winning Digital Marketing Strategy

The content marketing land grab is happening. Right now. Everywhere. Are you actively participating in it yet? Are you just dipping your toes in the water or are you watching … Continue reading

June 20, 2013 · Leave a comment

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

Calibration and Ranking Tips

I once participated in an interesting employee ranking/calibration exercise.  HR would hold these once a year to score, rank and compare employees as part of their annual review process.  Everybody … Continue reading

May 30, 2013 · 1 Comment

How to Know if You are Still Relevant

Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading

May 25, 2013 · Leave a comment

The Future of Work: It Looks a Lot Like This…

For those of you who haven’t had a chance yet, I strongly encourage you to drop by oDesk to see what the future of work – possibly even YOUR future … Continue reading

May 18, 2013 · Leave a comment

When is Exceptional Performance Not Exceptional?

When business is doing great, everybody looks like a star.  Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading

May 11, 2013 · Leave a comment

Why Being Courteous in Business Isn’t Frivolous

They say its the small things that make all the difference.  But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading

May 7, 2013 · 1 Comment

You Won’t Find the Answers in The Office

They say that visiting houseguests are like fish:  after a week they stink up the place.  The same could be said about marketers in the office.  You see, marketers have … Continue reading

April 30, 2013 · Leave a comment

A Simple Checklist to Make Your Marketing Plan Sizzle

Marketing plans are a dime a dozen.  Almost anyone can throw one together without too much effort.  Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading

April 23, 2013 · 1 Comment

Why Marketing and Sales Need to Get Along Better

Getting along well with a sibling can be a challenge.  Take for example the relationship between sales and marketing.  There have been a number of studies and articles written over … Continue reading

April 16, 2013 · Leave a comment

Ten Simple Tips to Enjoy Paris Even More

Paris is the most beautiful city in the world.  But as with all cities, there are always a few tips or tricks that can make the difference between a good … Continue reading

April 11, 2013 · Leave a comment

Business Integration and the Acquisition Hangover

You can’t open a business journal these days without reading of at least one business buying another.  This happens so frequently and all around the world that it feels like … Continue reading

April 9, 2013 · 1 Comment

Memories of Paris: Top Things To See, Do and Eat

Visitors to Paris often ask me what my top recommendations are based on my 13+ years of living in France.  Hard to come up with a definitive list or with … Continue reading

April 4, 2013 · Leave a comment

Are You Really Listening to Your Customers?

“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had.  To understand his meaning I have to take … Continue reading

April 2, 2013 · Leave a comment

When the Going Gets Tough. The Tough Visit Their Customers.

You come to the office and there it is waiting in your Inbox.  The familiar message from senior management announcing that once again, all “non essential” travel is on hold … Continue reading

March 28, 2013 · 2 Comments

Put More Fun in Your Marketing

For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has … Continue reading

March 25, 2013 · 2 Comments

The Unmistakable Aromas of Paris

  Most people, when they recount the highlights of their stay to Paris, focus on museums, restaurants or historical sites.  France is indeed richly endowed with many of these.  But … Continue reading

March 19, 2013 · 2 Comments

So You Want to Be a “World-Class” Organization?

To become a genuine world-class organization you have to make some difficult choices.  Picking where you will be located or based out of is a big one.  After all, it … Continue reading

March 19, 2013 · Leave a comment

When Does an MBA Make Sense?

I’ve often been approached by people interested in earning an MBA.  Should I get one?  Is the school important?  Will it make me a better leader or manager? Truth be … Continue reading

March 14, 2013 · 5 Comments

A Better Way to Know if You Should Stay or Quit

It’s inevitable.  Sooner or later, everybody asks themselves whether they are in the right job or not.  It’s a perfectly normal question but one that many people struggle to answer. … Continue reading

March 12, 2013 · 4 Comments

When Life Knocks You Down, Don’t Get Bitter. Get Better.

Millions around the world have been hit hard by an economic recession which has been plaguing the world since at least 2008.  Jobs, industries and even entire professions have disappeared … Continue reading

March 2, 2013 · Leave a comment

What a Disrupted College System Means for Business

The forces of the internet and digital age are at it again.  They are sharpening their knives and preparing to take on a new “fat cow” industry.  Like the music, … Continue reading

February 28, 2013 · Leave a comment

Now More Than Ever. Why The World Needs Liberal Arts Education.

What is the one thing you believe in that nobody else does?  That’s the question that was presented to Chad Dickerson in a video interview.  He eloquently pointed out that … Continue reading

February 26, 2013 · 4 Comments

Blogging Strategy: Strip Tease vs. The Full Monty

I’ve seen a couple of articles recently which called into question the benefits of revealing too much in a blog. As if putting it all out there was the professional … Continue reading

February 20, 2013 · 4 Comments

How to Unleash the Hidden Social Media Potential Within Your Organization

  Many of us are sitting on top of a pile of gold and don’t even realize it.  In fact, it’s more like we are sitting on top of massive … Continue reading

February 18, 2013 · 1 Comment

Is Inbound Marketing Just Another Passing Fad?

With all the ever-growing attention being devoted to digital marketing and social media these days, it begs the question of whether this is a passing trend or whether it is … Continue reading

February 13, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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