Parifornia

Original insights in international business and marketing

Writing is the “New” Marketing Skill

It is easy to think that the business world today runs almost exclusively on spreadsheets, e-mails and PowerPoint presentations.  The business memo has faded away from most organizations and even … Continue reading

January 13, 2013 · 1 Comment

The Perils of E-mail

The last 20 years have seen the meteoric rise of e-mail in the workplace.  It now occupies such a central role in our daily lives that one has to wonder … Continue reading

December 5, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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