Parifornia

Original insights in international business and marketing

10 Tips to Recruit Internal Social Media Ambassadors

Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities.  The thing is that very few … Continue reading

April 11, 2014 · Leave a comment

Can Managers Do Their Own Recruiting?

When LinkedIn recently announced its membership had cracked the 200 million mark (up a whopping 39% over the year before), it not only proclaimed its arrival as a leading social … Continue reading

January 23, 2014 · Leave a comment

This is How Smart Marketers Will Win

If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages?  In a world that’s always on, packed … Continue reading

December 17, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

When the Going Gets Tough. The Tough Visit Their Customers.

You come to the office and there it is waiting in your Inbox.  The familiar message from senior management announcing that once again, all “non essential” travel is on hold … Continue reading

March 28, 2013 · 2 Comments

When Life Knocks You Down, Don’t Get Bitter. Get Better.

Millions around the world have been hit hard by an economic recession which has been plaguing the world since at least 2008.  Jobs, industries and even entire professions have disappeared … Continue reading

March 2, 2013 · Leave a comment

Survival Strategies for the Great Digital Content Race

Picture the scene:  You’re at the starting line of a 1890s land-run back in the American West.  Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading

February 11, 2013 · Leave a comment

5 Marketing Trends to Make You More Successful

Every new season is chock full of top 10 lists and prognostications about what the future holds.  I must confess that I have read a fair share of these and wanted … Continue reading

January 6, 2013 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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