Parifornia

Original insights in international business and marketing

Tag Archives: Marketing Strategy

Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!

Are commercial success and controversy mutually exclusive?  If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading

February 9, 2017 · Leave a comment

You Call Yourself a Digital Marketer?

Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading

January 4, 2017 · Leave a comment

Forget Apps. Chat Bots Will Revolutionize Healthcare.

If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading

November 2, 2016 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

10 Tips to Recruit Internal Social Media Ambassadors

Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities.  The thing is that very few … Continue reading

April 11, 2014 · Leave a comment

9 Behaviors of Effective Leaders

    Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike.  The word itself seems to embody all the greatness we come to … Continue reading

August 27, 2013 · Leave a comment

Rescue Your Marketing!

I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value.  While you may have issues with the … Continue reading

June 13, 2013 · Leave a comment

Calibration and Ranking Tips

I once participated in an interesting employee ranking/calibration exercise.  HR would hold these once a year to score, rank and compare employees as part of their annual review process.  Everybody … Continue reading

May 30, 2013 · 1 Comment

How to Know if You are Still Relevant

Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading

May 25, 2013 · Leave a comment

A Simple Checklist to Make Your Marketing Plan Sizzle

Marketing plans are a dime a dozen.  Almost anyone can throw one together without too much effort.  Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading

April 23, 2013 · 1 Comment

How to Unleash the Hidden Social Media Potential Within Your Organization

  Many of us are sitting on top of a pile of gold and don’t even realize it.  In fact, it’s more like we are sitting on top of massive … Continue reading

February 18, 2013 · 1 Comment

A Powerful Business Lesson from Cajun Country

A few years ago I was introduced to the word “Lagniappe” (pronounced Lah-Nyap).  And just like Mark Twain in 1883, who described it as a word “worth traveling to New … Continue reading

February 6, 2013 · 3 Comments

Ten Signs Your Marketing Needs a Checkup

Marketing:  Heal thy self! With marketing evolving faster than ever before, it probably makes good sense for companies to do an occasional health checkup.  Here are a few signs to … Continue reading

December 7, 2012 · 1 Comment

3 Essential Inbound Marketing Skills

Over the years, the term Marketing has evolved into a catch all phrase that encompasses a wide range of activities ranging from product development,  product management, brand management, market research, … Continue reading

December 2, 2012 · Leave a comment

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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