Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!
Are commercial success and controversy mutually exclusive? If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue reading
The Quest for Perfection is Slowly Killing Your Business
Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading
Tired of Meetings Going Nowhere? Give This a Try.
Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading
You Call Yourself a Digital Marketer?
Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading
Chat Bots Are the Next Digital Platform for Self Promotion
Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading
The 3 Product Manager Personas. Which one are you?
A simple framework that can be used to quickly identify the quintessential traits of a successful PM
Does Your Marketing Communication Address the 3 Whys?
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading
Rescue Your Marketing!
I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value. While you may have issues with the … Continue reading
How to Know if You are Still Relevant
Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading
When is Exceptional Performance Not Exceptional?
When business is doing great, everybody looks like a star. Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department … Continue reading
Are You Really Listening to Your Customers?
“You have lots of nice rooms but no house.” This is a direct quote from a very important customer I once had. To understand his meaning I have to take … Continue reading
When the Going Gets Tough. The Tough Visit Their Customers.
You come to the office and there it is waiting in your Inbox. The familiar message from senior management announcing that once again, all “non essential” travel is on hold … Continue reading
So You Want to Be a “World-Class” Organization?
To become a genuine world-class organization you have to make some difficult choices. Picking where you will be located or based out of is a big one. After all, it … Continue reading
When Does an MBA Make Sense?
I’ve often been approached by people interested in earning an MBA. Should I get one? Is the school important? Will it make me a better leader or manager? Truth be … Continue reading
What a Disrupted College System Means for Business
The forces of the internet and digital age are at it again. They are sharpening their knives and preparing to take on a new “fat cow” industry. Like the music, … Continue reading
Now More Than Ever. Why The World Needs Liberal Arts Education.
What is the one thing you believe in that nobody else does? That’s the question that was presented to Chad Dickerson in a video interview. He eloquently pointed out that … Continue reading