Original insights in international business and marketing
The last 20 years have seen the meteoric rise of e-mail in the workplace. It now occupies such a central role in our daily lives that one has to wonder … Continue reading →
There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations. … Continue reading →
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Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
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