10 Tips to Recruit Internal Social Media Ambassadors
Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities. The thing is that very few … Continue reading
Can Managers Do Their Own Recruiting?
When LinkedIn recently announced its membership had cracked the 200 million mark (up a whopping 39% over the year before), it not only proclaimed its arrival as a leading social … Continue reading
This is How Smart Marketers Will Win
If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages? In a world that’s always on, packed … Continue reading
What Marketing Can Learn From Portfolio Management
Business people, and especially marketers, are always hatching new ideas, programs or campaigns. Its just what they do. Unfortunately, we live in a world of finite resources – and budgets. … Continue reading
Calibration and Ranking Tips
I once participated in an interesting employee ranking/calibration exercise. HR would hold these once a year to score, rank and compare employees as part of their annual review process. Everybody … Continue reading
The Future of Work: It Looks a Lot Like This…
For those of you who haven’t had a chance yet, I strongly encourage you to drop by oDesk to see what the future of work – possibly even YOUR future … Continue reading
You Won’t Find the Answers in The Office
They say that visiting houseguests are like fish: after a week they stink up the place. The same could be said about marketers in the office. You see, marketers have … Continue reading
A Simple Checklist to Make Your Marketing Plan Sizzle
Marketing plans are a dime a dozen. Almost anyone can throw one together without too much effort. Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically … Continue reading
Why Marketing and Sales Need to Get Along Better
Getting along well with a sibling can be a challenge. Take for example the relationship between sales and marketing. There have been a number of studies and articles written over … Continue reading
Blogging Strategy: Strip Tease vs. The Full Monty
I’ve seen a couple of articles recently which called into question the benefits of revealing too much in a blog. As if putting it all out there was the professional … Continue reading
How to Unleash the Hidden Social Media Potential Within Your Organization
Many of us are sitting on top of a pile of gold and don’t even realize it. In fact, it’s more like we are sitting on top of massive … Continue reading
Is Inbound Marketing Just Another Passing Fad?
With all the ever-growing attention being devoted to digital marketing and social media these days, it begs the question of whether this is a passing trend or whether it is … Continue reading
Survival Strategies for the Great Digital Content Race
Picture the scene: You’re at the starting line of a 1890s land-run back in the American West. Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading
7 Reasons Why Trade Shows Don’t Work Anymore
Trade shows are fast becoming an antiquated and outdated form of classical, outbound marketing. I’ve never hidden my disdain for them and so I wanted to at least share some … Continue reading
5 Marketing Trends to Make You More Successful
Every new season is chock full of top 10 lists and prognostications about what the future holds. I must confess that I have read a fair share of these and wanted … Continue reading
Parifornia 