10 Tips to Recruit Internal Social Media Ambassadors
Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities. The thing is that very few … Continue reading
Can Managers Do Their Own Recruiting?
When LinkedIn recently announced its membership had cracked the 200 million mark (up a whopping 39% over the year before), it not only proclaimed its arrival as a leading social … Continue reading
Calibration and Ranking Tips
I once participated in an interesting employee ranking/calibration exercise. HR would hold these once a year to score, rank and compare employees as part of their annual review process. Everybody … Continue reading
Why Being Courteous in Business Isn’t Frivolous
They say its the small things that make all the difference. But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading
Why Marketing and Sales Need to Get Along Better
Getting along well with a sibling can be a challenge. Take for example the relationship between sales and marketing. There have been a number of studies and articles written over … Continue reading
Survival Strategies for the Great Digital Content Race
Picture the scene: You’re at the starting line of a 1890s land-run back in the American West. Packed around you are hundreds, perhaps even thousands of other prospectors just waiting … Continue reading
5 Marketing Trends to Make You More Successful
Every new season is chock full of top 10 lists and prognostications about what the future holds. I must confess that I have read a fair share of these and wanted … Continue reading
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